Challenging business with IT

What I'm seeing is IT is about business and how you take it to its height.
IT has narrowed the business world. Business has never been so simple to conduct with IT but how IT works and how u figure it to work also affects your business. One example is use of internet for business. The online business activity has helped foster the business community. But the increasing challenges in business is one concern for all. So what we see is that business is now about technolozing your business. Its IT that now controls business. Without the use of a simple IT .. like.....advertising your products, networking your business.. and many more IT now controls the business industry